August 6, 2018
How important is your website to your business? Not very… Kind of important… I’m not sure… Well, we’re here to tell you it should be the most important salesman and hardest worker you have. It should be working 24 hours a day, 7 days a week to bring you in customers and sales. But what happens when you’re competing against a dozen businesses, locally and online, with a similar product or service? The answer is, you need to appear more creditable and trustworthy. Your products or services need to be seen as the best there is. That is where Google Reviews on your website can help. By utilising Google Reviews you can increase your sales and boost your lead conversions tenfold.
What are Google Business Reviews and why are they important?
If you’re not aware of Google Reviews, we’ll give you a quick rundown. Google allows businesses who register through Google: My Business to collect reviews from their customers and clients. These reviews are out of five stars and the customer can leave feedback as well. You can view our Brisbane WordPress business listing for an example. These reviews will then start to show up on your Map Listing as well as your Business Listing when people search your business name. Here at DeeperLook Brisbane Web Design, they play a vital role in the trust and credibility process for our potential clients. So be sure to sign your business up today if you haven’t already, here: https://www.google.com.au/business/
Okay, what’s the WordPress plugin?
Once you have your business registered with Google, you need your WordPress website to start reaping the rewards asap, right? Introducing the Google Reviews Business for WordPress plugin. Why should you use this plugin? Great question! Well, apart from being incredibly easy to set up, lightweight and a customer honeypot, it also works amazingly well with Google, here’s how:
Google Rich Snippets for your WordPress Website
You can enable Google Rich Snippets and signal to Google to show your star rating below your listing on Google. This not only increases customer trust by giving them direct access to your reviews. But it also helps your listing stand out from the your competitors by showing the yellow stars in your result.
Page size optimisation
Another bonus for this review plugin is its lightweight versatility. Loading at just 1.5kb, you won’t have any issues with page speed at all. Your customers will love it and so will search engines!
WordPress Database holds your reviews
This one is for the nerds. The reviews are held in your own website’s database. By holding the reviews in your WP database, it can display them as HTML code. This enables in other search engines to index your reviews, not just Google.
Features: Looks, ratings and limits
The plugin also offers features such as minimum filter ratings where you can specify what minimum star rating will show on your site. It also offers custom sorting, pagination to limit how many reviews are visible and it will check daily for new five star reviews. You can also choose from a range of display themes such as displaying the reviews as a list, using a badge that visitors can click to read reviews (we have this option – see the bottom right of your screen) or a grid layout like below. To see these display themes in action, check out the plugin’s demo page here: http://demo.richplugins.com/
Are there costs involved?
Yes, this plugin is a paid plugin and costs $69USD (roughly $93AUD) but it is a onetime fee and there is a free version with limited features you can play with before committing to buy. However, if you take your business seriously and want to build user confidence than this is a no-brainer.
You can purchase the full plugin here: https://richplugins.com/google-reviews-pro-wordpress-plugin
I’ve installed the Google Reviews plugin, what do I do now?
Instead of making you spend the next 5 minutes reading how to set up everything, we’ve embedded a quick 2 minute video from the developers of the WordPress plugin that will show you exactly what you need to know. You can also learn more by visiting their documentation page here: https://richplugins.com/documentation
If there is one thing we want you to take away from this article, it’s that your website, with the help of Google Reviews Business for WordPress plugin, will have an upper edge on your competitors’. By using Google’s review authority within this plugin, you will now be able to show customers how much you care and how fantastic your products or services truly are. You’ll also be able to stand apart from other search results with your listing now displaying its star rating and reviews.
If you’re in Brisbane wondering how Google Reviews can work for your WordPress website, be sure to get in contact with our friendly team here at DeeperLook Brisbane Web Design. And why not read our glowing reviews here to see how our experienced staff have helped dozens of wonderful people, like yourself, in ensuring their websites’ are their hardest workers.